A nail salon firm in Japan has develop into the newest identify in company Bitcoin shopping for. Convano, listed in Tokyo, has revealed plans to spend about ¥434 billion ($3 billion) to build up 21,000 BTC, equal to 0.1% of the full provide.
Experiences mentioned the group’s goal would put it among the many world’s largest Bitcoin-holding companies.
Convano’s Daring Three-Part Technique
Convano has already raised ¥4.5 billion by way of company bonds and used the funds to buy 365 BTC. Taiyo Azuma, who leads the corporate’s Bitcoin technique workplace, mentioned the purpose is obvious: 2,000 BTC by the top of 2025, 10,000 BTC by August 2026, and 21,000 BTC by March 2027.
Supply: Bitcoin Treasuries
Shares of the corporate have soared for the reason that announcement. The inventory is up over 220% previously month and a rare 1,414% for the reason that begin of the 12 months.
Traders seem like treating Convano’s inventory as a direct gateway to crypto publicity, a sample seen earlier than with different public firms tied to crypto.
コンヴァノがブルームバーグに取り上げられました。ありがたいことに、徐々に国際的な認知が広がっているのを感じています。私たちの目標は明確。2027年3月までに「21,000 BTC」を獲得し、世界有数のビットコイン保有企業になることです。 https://t.co/cLC1Ew6ZdA
— 東 大陽 | コンヴァノ取締役（6574） (@MotokiyoA) August 30, 2025
Yen Weak spot Drives Crypto Transfer
The motivation behind this sudden pivot goes past chasing market hype. In accordance with Azuma, the persistent weak spot of the yen towards the greenback has pressured wages and uncooked materials prices for Convano’s core enterprise.
The foreign money has misplaced round 20% of its worth over the previous decade. Bitcoin, Azuma argued, gives safety as a long-term retailer of worth throughout unsure occasions.
“We began to consider Bitcoin due to persistent yen depreciation and geopolitical dangers,” he mentioned.
Convano’s administration additionally pointed to the advantage of crypto volatility, claiming that worth swings permit for extra accumulation alternatives whereas additionally creating favorable situations to develop the portfolio.
Specialists Increase Questions On Sustainability
Not everyone seems to be satisfied the plan can final. Matthew Sigel, head of digital belongings analysis at VanEck, warned that these sorts of treasury methods relaxation on “shaky floor.”
「ビットコインの価格が下がると困りませんか？」
取材でよく聞かれますが実は”むしろ逆”です。
なぜコンヴァノはBTCの価格が下がると嬉しいのか、
①価格が下がると枚数を多く積める
②ボラティリティが高いほど収入が増える
③「低レート×高ボラティリティ」が最適
④実務ではリスクを管理… pic.twitter.com/EIHJN2XetV— 東 大陽 | コンヴァノ取締役（6574） (@MotokiyoA) August 15, 2025
He identified that when firm shares commerce above the online worth of their BTC holdings, issuing new shares creates premiums.
However as soon as inventory costs fall nearer to the precise worth of Bitcoin owned, dilution units in. “That’s not capital formation. It’s erosion,” he mentioned.
Crypto Accumulation
In the meantime, different Japanese companies are already deep in Bitcoin accumulation. Metaplanet, as soon as a resort operator, has secured practically 19,000 BTC, putting it among the many high 10 world holders.
In accordance with Bitcoin Treasuries, seven publicly listed companies in Japan now rank among the many 100 largest Bitcoin-holding firms worldwide.
Featured picture from Unsplash, chart from TradingView
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