Paris Saint-Germain introduced on Could 29 that the membership holds Bitcoin (BTC) on its steadiness sheet and plans to develop PSG Labs to assist firms constructing on the community.
Throughout the 2025 Bitcoin Convention in Las Vegas, a spokesperson revealed that the membership shifted a part of its money reserve into Bitcoin in 2024 and nonetheless holds the place.
PSG Labs, described as “the Innovation Hub of Paris Saint-Germain,” additionally mentions different crypto-related initiatives on its official web site.
A few of the initiatives that PSG Labs goals to assist embrace tokenization, decentralized autonomous organizations (DAOs), non-fungible tokens (NFTs), stablecoins, custody options, and on-chain gaming.
The spokesperson added that the membership will steer funding and go-to-market assist to Bitcoin-focused startups via pilots on the membership’s digital channels and publicity to greater than 500 million followers.
Earlier blockchain strikes
PSG’s crypto historical past started in 2018 with the launch of a fan token via Socios, the Paris Saint-Germain Fan Token. Three years later, the membership struck a multi-year sponsorship deal with Crypto.com, which was partially paid within the alternate’s CRO token and included NFT collaborations.
In February 2024, PSG grew to become the primary skilled sports activities group to run a validator on the Chiliz blockchain. It pledged all validator rewards to buyback PSG fan tokens and hosted stadium-based hackathons at Parc des Princes to bolster Web3 improvement.
PSG joins a small group {of professional} sports activities franchises experimenting with digital property, although few have declared bitcoin treasury positions. Most groups that work together with crypto depend on sponsorship income, fan tokens, or NFT collectibles as a substitute of direct holdings.
By protecting BTC on its books and investing in Bitcoin-centric startups, PSG goals to distinguish sponsorship revenue from strategic investments within the underlying know-how.
The spokesperson closed the session by saying the membership will “race with them” and attain world markets via the membership’s model infrastructure.
