
Brazil’s Méliuz has taken a daring step by including Bitcoin to its company treasury. The fintech agency, the primary within the nation, spent $28.4 million to purchase 274.52 BTC at a mean worth of $103,604 every. Now, its complete stash stands at 320 BTC, price greater than $33 million at the moment.
Shareholders Give Inexperienced Mild
In accordance with studies, on Could 15 buyers at a Méliuz assembly voted in favor of turning the corporate right into a Bitcoin treasury company. A transparent majority backed the plan. Israel Salmen, Méliuz’s govt chairman, confirmed the transfer on social media platform X.
The agency says this technique will likely be central to the way it runs its funds to any extent further.
Historic day! Our shareholders have accredited, by a large majority, the transformation of Méliuz into the primary Bitcoin Treasury Firm listed in Brazil.
And at the moment, we took one other step ahead:
Acquired 274.52 BTC for US$ 28.4M
Common worth: US$ 103,604
Reaching a BTC Yield of… pic.twitter.com/y12JlKwW6N— Israel Salmen (@IsraelSalmen) Could 15, 2025
Focus On Bitcoin Per Share
Méliuz plans to spice up its Bitcoin holdings by way of money era, good company buildings and selective use of monetary instruments. It already made its first buy on March 6, 2025—45.73 BTC.
Now each share carries a bit extra crypto optionality. The corporate needs to develop its BTC per share quantity, seeing it as a solution to handle inflation and the dangers that come from swings within the Brazilian actual.
Balancing Rewards And Dangers
Bitcoin can soar or drop by 20–30% in weeks. That volatility will present up straight in Méliuz’s revenue and loss. A worth surge may carry the inventory, however a sudden fall would possibly scare off cautious buyers.
Méliuz says it would house out future buys to keep away from huge market strikes. Nonetheless, the accounting guidelines round company crypto in Brazil are nonetheless taking form. Any surprises there may shake issues up.

A scenic view of Brazil. Picture: BHTP
Friends Comply with Go well with With BTC
This isn’t taking place in a vacuum. DayDayCook, a US‑listed agency, snapped up 100 BTC and needs to hit 500 BTC in six months and 5,000 BTC in three years. In Bahrain, Abraaj Eating places Group quietly added 5 BTC to its books.
Even in the US, there’s discuss of making a nationwide Bitcoin reserve. Firms all over the world appear to be treating Bitcoin not simply as a commerce, however as a core a part of their monetary playbook.
Within the months forward, all eyes will likely be on how Méliuz weathers Bitcoin’s ups and downs. Will shareholders applaud a rising BTC per share? Or will they develop uneasy if the value slips?
The solutions may form how different rising‑market corporations see crypto of their treasuries.
Featured picture from Unsplash, chart from TradingView

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