Turkish experience‑hailing agency Marti introduced that it will put 20% of its idle money into crypto property. Based on the corporate, Bitcoin would be the first take a look at coin. Quickly after, Marti plans to spice up that share to 50%.
The transfer comes as Turkey wrestles with annual inflation charges close to 40–50%, which erode the worth of lira‑based mostly money. Marti’s CEO, Oguz Oktem, stated that retaining a part of its reserves in crypto may help defend in opposition to fiat foreign money dangers.
The corporate confused that its day‑to‑day operations gained’t be disrupted and that solely surplus funds will again this new technique.
Picture: Marti
Marti Goes Crypto
Based mostly on stories, all digital holdings will probably be saved with a regulated custodian providing institutional‑grade compliance. Oktem famous that acquisitions will probably be held indefinitely and that Marti plans so as to add Solana and Ethereum to its stack over time.
Martı olarak nakit rezervlerimizin %20’sini dijital kripto varlıklara yatırma kararı aldık. İlk adımda Bitcoin ile başlıyoruz.
Dijital varlıkları uzun vadeli bir değer saklama aracı olarak görüyoruz. Şirket operasyonlarımızda kullanmadığımız nakitimizin, farklı piyasa…
— Oğuz Alper Öktem (@OguzAlperOktem) July 29, 2025
This strategy mirrors strikes by massive names like Technique, which holds over $10 billion in Bitcoin, and ZOOZ, with roughly $180 million tucked into BTC.
However Marti is the primary mobility‑providers supplier from Turkey to strive such a tactic, suggesting different corporates in rising markets may comply with its lead.
Riders And Drivers Hit New Heights
Marti’s newest monetary report reveals it handed a number of 2025 targets far forward of schedule. By June, the corporate had greater than 2 million riders and over 300,000 drivers on its platform.
That marks an 8% bounce in drivers and a 13% rise in rider registrations since March. Up to now, Marti’s customers have accomplished over 35 million rides.
Oktem stated these milestones give the agency confidence to tackle lengthy‑time period hedging methods with out pulling focus from development.
Going Public
Marti bought listed on the New York Inventory Change in July 2023, marking the primary US itemizing by a Turkish micro‑mobility firm.
Merchants appeared torn between pleasure over digital‑asset diversification and fear about crypto’s infamous volatility. The short reversal underscores how even savvy traders can get jittery when a non‑monetary agency embraces a brand new type of threat.
Regulatory Safeguards And Reporting Challenges
Based on Marti, utilizing a regulated custodian ought to restrict publicity to hacks and regulatory snags. But, beneath normal accounting guidelines, any drop in Bitcoin’s market value might set off impairment fees.
These write‑downs would hit Marti’s earnings stories, probably creating earnings swings that conservative shareholders might balk at. The corporate says it’ll disclose any updates to its crypto reserve plan in future filings.
Enlargement And Future Targets
Marti at the moment serves main Turkish cities—Ankara, Istanbul, Antalya and Izmir—with a fleet of e‑mopeds, e‑scooters and e‑bikes managed via its app.
Plans are in place to roll out providers in Konya, Kayseri, Kocaeli, Bursa, Mersin and Adana earlier than yr‑finish.
Featured picture from Marti, chart from TradingView
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