Bitcoin treasury corporations — entities that accumulate the digital asset (often by means of borrowed belongings) — supply purchasers oblique publicity by means of their inventory. Some imagine that these corporations deliver Bitcoin to Wall Avenue. Others assume that these treasury corporations are doing the alternative: turning bitcoiners into so-called “fiat bros.”
From self-custody of personal keys to oblique Bitcoin ‘publicity’
In 2021, billionaire and X proprietor Elon Musk famously replied “Your app sucks” to a crypto pockets that didn’t help consumer entry to their non-public keys. Now, when Bitcoin ETFs and Bitcoin treasury corporations get a lot consideration, it might appear that self-custody has silently left the scene.
Though the massive narrative is occupied with the information about treasury corporations spending hundreds of thousands of {dollars} (of borrowed cash) to purchase as many bitcoins as doable, bitcoiners who (at greatest) don’t care about “oblique publicity to Bitcoin” didn’t go wherever. They’re simply not as seen on social and mass media.
Oblique Bitcoin publicity, or proudly owning paper Bitcoin, is proudly owning sure belongings issued by the corporate that strategically accumulate Bitcoin on its steadiness sheets. Shares of Bitcoin treasury corporations (for example, MSTR by Technique) or exchange-traded funds (ETFs) of asset administration corporations holding Bitcoin (for instance, IBIT by BlackRock) are two of the most well-liked varieties of belongings that expose customers to Bitcoin.
It’s assumed that proudly owning these belongings permits holders to learn from the value actions of Bitcoin as they’re mirrored within the worth of those belongings. That’s why Bitcoin ETFs, shares of Bitcoin treasury corporations, Bitcoin derivatives, and related belongings are thought of to be holding Bitcoin, though it’s primarily paper Bitcoin.
Learn extra: How we went from Bitcoin whitepaper to “paper” Bitcoin
Are treasury corporations Trojan-horsing Wall Avenue?
Some view treasury corporations as a simple means for institutional and company buyers to enter the crypto market. Certainly, for corporations, shopping for shares of Technique is less complicated than shopping for Bitcoin when it comes to the legislation. Technique is holding almost 600,000 bitcoins, and interesting in such a daily exercise as shopping for MSTR shares exposes company consumers to Bitcoin’s value fluctuations.
As treasury corporations proceed to build up bitcoins relentlessly, they enhance shopping for strain, which prevents the BTC value from experiencing important drops. Firms shopping for shares of treasury corporations not directly put money into Bitcoin.
Bitcoin treasury corporations brief fiat cash and purchase bitcoin.
Biggest enterprise mannequin in human historical past.
— Joe Burnett, MSBA (@IIICapital) July 1, 2025
Michael Saylor, the Chairman of Technique, stated he desires to bridge the cryptocurrency economic system and conventional capital markets. Some view him and different treasury corporations as a Malicious program that takes Bitcoin to Wall Avenue.
Nevertheless, some see the alternative taking place – treasury corporations are turning bitcoiners into conventional finance buyers. Treasury corporations’ critics stress that, regardless of a lot discuss Bitcoin, these corporations are working within the standard finance sector and selling their shares to each TradFi (conventional finance) and crypto buyers.
Who’s Trojan Horsing Who?@americanhodl8 deserves an Oscar for this Bitcoin masterpiece 🔥
pic.twitter.com/mek5h12RMo
— Walker⚡️ (@WalkerAmerica) June 30, 2025
Notably, these corporations don’t pay their workers in crypto, nor do they settle for Bitcoin as a cost methodology for his or her shares, amongst different issues. Actually, these corporations don’t supply any type of Bitcoin expertise to their purchasers and workers.
For the TradFi sector, treasury corporations function a technique to revenue from Bitcoin’s worth development. Nevertheless, for Bitcoin buyers, these corporations might look like a TradFi agent’s invasion that seduces folks to cease shopping for and holding bitcoins and swap to a conventional instrument like shares. The Bitcoin commonplace narrative allegedly solely serves as a promotion instrument for the viewers of Bitcoin fans.
https://t.co/RASOc9PsWg
— Satoshi’s Journal (@SatoshisJournal) November 10, 2024
Whereas there may be nothing incorrect with competing for buyers, plainly bitcoiners are angered by the truth that treasury corporations have contaminated many of the Bitcoin-related media with promotional posts about them.
Self-custody advocates argue that Bitcoin podcasters, Crypto X, crypto conferences–all these platforms are “shilling” Technique and Nakamoto shares. In consequence, it leaves too little area for dialog with those that share related values, similar to independence and a self-custody philosophy.
“Each podcaster who just isn’t a treasury firm government is a coverage failure. We should seize the technique of paper bitcoin manufacturing”
Wow!
(pic unrelated) pic.twitter.com/6142sYrBFy
— Andrew M. Bailey (@resistancemoney) July 3, 2025
One other concern related to treasury corporations is that their methods is probably not so protected, and sooner or later, they must promote the bitcoins they purchase. It could set off a domino impact that would bury even giants like Technique.
Based on a latest report from enterprise capital firm Breed, most Bitcoin treasury corporations are unlikely to outlive a “demise spiral” that could be triggered by a sudden drop within the BTC value.
The probabilities of the businesses resurrecting after the crash are thinner, particularly given their centralized nature.
Learn extra: Not all Bitcoin holding companies will keep away from demise spiral, new report says

