Amid ongoing debates surrounding US President Donald Trump and his household’s cryptocurrency ventures, a brand new initiative centered across the $TRUMP token has emerged.
It’s alleged that the Trump group has launched a membership-based membership providing unique experiences below the identify “Trump Coin Membership.” The membership reportedly features a leaderboard that ranks customers based mostly on the quantity of tokens they personal and their time-weighted belongings, suggesting the undertaking goals for a high-end membership mannequin.
The addition of a brand new password-protected subdomain to the official web site of the $TRUMP token group, affiliated with the Trump household, has fueled hypothesis concerning the launch of this membership. Inside the neighborhood, there’s speak that this transfer could also be linked to a serious announcement to be made at Trump’s upcoming $TRUMP-themed gala occasion.
In the meantime, Trump is making ready to host the winners of the second annual memecoin competitors at his Mar-a-Lago membership in Palm Seaside, Florida. The highest 297 $TRUMP token buyers can be eligible to attend the occasion, whereas the highest 29 will obtain a personal VIP reception and champagne with the president. Trump’s speech on the occasion and his description of it as “the world’s most unique crypto and enterprise convention” have drawn consideration.
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Nonetheless, these developments have additionally drawn criticism as a result of connection between Trump’s political place and his household’s rising crypto investments. Democratic leaders, particularly, are calling for an investigation, arguing that these actions could create a battle of curiosity. The White Home, nevertheless, maintains that Trump’s belongings are managed by a belief run by his kids and that there is no such thing as a battle of curiosity.
The Trump household has earned over $1 billion from cryptocurrency gross sales to this point. At the least $336 million of that is mentioned to have come from memecoin gross sales within the first half of 2025, and with unrealized earnings, this determine might attain billions of {dollars}.
Nonetheless, the $TRUMP token’s market efficiency stays weak. The token is buying and selling roughly 96% under its peak of $75 reached in January 2025, with the value reportedly falling to $2.81 on the shut of the newest competitors. In response to information from the crypto analytics firm Nansen, the entire belongings of the 297 buyers who certified for the competitors remained at roughly $29 million, considerably decrease than the $148 million reported within the first competitors in 2025.
*This isn’t funding recommendation.

