Former Ripple Chief Know-how Officer and present CTO Emeritus David Schwartz sarcastically commented on the corporate’s new sponsorship take care of the College of Kansas athletics division and the Kansas Jayhawks.
Ripple CEO Brad Garlinghouse beforehand introduced that the $XRP brand would seem on the groups’ uniforms, marking the primary such integration within the historical past of US faculty sports activities.
What an incredible coincidence!
— David ‘JoelKatz’ Schwartz (@JoelKatz) July 9, 2026
In line with sports activities insiders, like Ben Portnoy, the most important five-year contract is valued at roughly $30 million. Schwartz’s put up was an apparent inside joke as Ripple’s multimillion-dollar advertising and marketing finances predictably went precisely the place the CEO’s private loyalties pointed.
Schwartz entered the feedback and replied briefly: “What an incredible coincidence!” The previous CTO’s response factors to a widely known background, as Garlinghouse not solely graduated from the college however has additionally served as certainly one of its key donors for years.
What is going on with the $XRP worth?
Whereas the model expands into the sports activities sector, $XRP is approaching a crucial turning level on the value chart. The token is buying and selling round $1.096 and forming a bear flag on the hourly chart.
Two situations are at the moment related:
- Bearish situation: A break beneath the $1.07–$1.08 assist zone would activate the sample and ship the value towards $1.04, the place a big quantity of restrict purchase orders is concentrated. A cascade of stop-loss orders from lengthy positions might briefly push $XRP beneath this degree.
- Bullish situation: A transfer above the $1.096 resistance degree and consolidation above the psychological barrier at $1.10 would invalidate the bearish formation, opening the best way towards the $1.14–$1.20 targets.
Regardless of the native technical strain, opening quick positions carries elevated danger. Historic information reveals that July has historically been a robust month for $XRP, and the token’s return because the starting of the month at the moment stands at roughly 7%.
This matches the historic median and is shifting towards July’s common return of 9.92%. With summer season liquidity remaining low, an try by sellers to push the value beneath $1.04 might finish in a false breakdown adopted by a speedy rebound.
Whereas Ripple’s advertising and marketing division spends $30 million stitching logos onto jerseys, $XRP‘s short-term destiny shall be determined not in sports activities arenas however throughout the slender $1.07–$1.10 worth vary.
