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Reading: Bitcoin Miner MARA jumps 17% after striking a deal with Starwood to build AI data centers
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Your Crypto News Today > Mining > Bitcoin Miner MARA jumps 17% after striking a deal with Starwood to build AI data centers
Mining

Bitcoin Miner MARA jumps 17% after striking a deal with Starwood to build AI data centers

February 28, 2026 3 Min Read
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MARA Holdings shares jumped 17% after the bitcoin mining agency introduced Thursday a partnership with Starwood Capital Group to construct giant knowledge facilities throughout its present U.S. websites.

The settlement will convert choose MARA areas, a lot of which had been initially developed for Bitcoin mining, into services serving enterprise cloud and synthetic intelligence clients.

Starwood, which manages greater than $125 billion of belongings, will lead design, building and tenant sourcing by means of its knowledge heart arm, Starwood Digital Ventures. The companions count on to ship about 1 gigawatt of computing capability within the close to time period, with plans to scale past 2.5 gigawatts over time. The 2 companies will collectively finance and function the initiatives.

The deal marks a significant pivot for MARA.

The corporate constructed its repute as a bitcoin miner, but it surely controls websites with direct entry to giant energy provides. That entry has develop into priceless as tech companies wrestle to safe energy for brand new AI knowledge facilities.

MARA’s transfer matches into the development of a slew of bitcoin miners repurposing their infrastructure to satisfy rising demand for synthetic intelligence compute. The pivot started after Bitcoin’s latest halving lower miners’ rewards in half. With rising energy prices, shrinking bitcoin worth and intensifying competitors for mining, miners’ revenue margins have been squeezed, forcing most companies to diversify or fully pivot into internet hosting machines for AI companies.

Most lately, one other bitcoin miner, Bitfarms (BITF), stated that it’s rebranding as Keel Infrastructure as a part of its pivot from bitcoin mining to knowledge heart improvement for high-performance computing (HPC) and AI workloads.

Nonetheless, for MARA, it isn’t ditching its identification as a bitcoin mining firm. The truth is, its CEO, Fred Thiel, stated in a shareholder letter that “Bitcoin stays a core pillar of MARA’s technique.”

“Whereas the timing of a restoration in bitcoin costs is troublesome to foretell, our long-term conviction within the asset class stays unchanged,” Thiel added.

MARA has additionally reported fourth-quarter earnings, with revenues falling 6% to $202.3 million from $214.4 million in This fall 2024, citing a 14% decline within the common worth of bitcoin mined over the quarter.

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