As corporations and governments think about including Bitcoin to their treasuries, Austin, Texas-based Interactive Energy is taking a unique route—committing as much as $500 million to purchase Fetch.ai (FET) tokens as a part of a focused cryptocurrency technique.
Relatively than following the development of holding Bitcoin as a hedge or model sign, Interactive Energy is tying its crypto technique on to its AI integration roadmap, asserting the shut of an preliminary $55 million funding by non-public fairness agency ATW Companions and crypto market maker DWF Labs that will likely be used to accumulate FET.
“It is a $500 million focused allocation to open market purchases of the FET token,” Interactive Energy co-founder and CEO Trent Ward instructed Decrypt in an interview. “None of that capital goes to different tokens.”
Based in 2017, Interactive Energy produces health tools and digital coaching merchandise, together with vertical climbing machines and linked health mirrors. Interactive Energy grew to become publicly traded in 2023, when its shares (TRNR) started buying and selling on the Nasdaq.
Fetch.ai is a blockchain-based platform that develops decentralized AI instruments, and is a founding member of the Synthetic Superintelligence Alliance, alongside SingularityNET and Ocean Protocol. FET serves because the native token supporting the alliance’s shared AI infrastructure.
Ward mentioned the selection of FET, quite than a extra broadly held asset resembling Bitcoin, mirrored the corporate’s plan to include Fetch.ai’s expertise into its product choices.
“We predict there’s actual development, worth, and utility within the token,” he mentioned. “We anticipate to develop merchandise utilizing Fetch’s expertise, so we want the token for its utility on the platform. Shopping for it early and involving traders permits us to cut back prices and execute extra successfully.”
Ward mentioned the corporate will purchase FET tokens in phases, starting with $55 million from the preliminary funding. Interactive Energy will launch further inventory allotments over time for direct market purchases.
A former funding banker and hedge fund skilled, Ward mentioned that bettering authorized and regulatory situations in america, following the 2024 presidential election, made the crypto treasury technique extra viable from a compliance perspective.
“Our legal professionals are actually rather more relaxed than once we first began discussing this,” he mentioned, acknowledging the rising company fascination with cryptocurrency. “The market seems to assist the notion that there’s a premium on fairness worth related to crypto treasury methods.”
For fudders and readability: This isn’t an OTC deal it’s a market buy by the corporate and Fetch basis doesn’t have any affect in shopping for of $fet. For https://t.co/zoP7E8A5GX it is necessary that our expertise is used and for that corporations will want $fet. It is a… https://t.co/0hEVhn70GJ
— Humayun (@HMsheikh4) June 11, 2025
Ward mentioned a gathering with Fetch AI CEO Humayun Sheikh and up to date acquisitions helped inform the choice to launch a FET token treasury.
“Assembly with Humayun and the Fetch workforce clarified how their expertise may improve our choices,” he mentioned. “In the meantime, the German firm we’re buying, SportsTech, was already utilizing AI in its merchandise. Seeing these instruments in motion demonstrated their worth and helped us join the dots—this was the correct transfer for us.”
Edited by Andrew Hayward
