Financial institution of America (BofA) has upgraded Coinbase (COIN) to a “purchase” ranking, pointing to the change’s rising ambitions past crypto buying and selling and its more and more diversified enterprise mannequin.
In a analysis be aware printed Thursday, BofA analyst Craig Siegenthaler highlighted Coinbase’s pivot towards changing into an “every thing change” — a single app the place customers may in the future commerce shares, purchase crypto, make peer-to-peer funds and even wager on prediction markets.
The corporate detailed a few of these plans at a product showcase in December, the place it introduced upcoming options together with 24/5 inventory and ETF buying and selling for S&P 500 names, fairness perpetuals launching internationally in 2026 and a brand new tab for prediction markets by means of its partnership with Kalshi, a CFTC-regulated change.
Earlier Thursday, Coinbase introduced that futures on Copper and Platinum will go dwell on the platform on January 26.
These expansions are designed to deepen consumer engagement and diversify Coinbase’s income past its core crypto buying and selling enterprise, which stays closely tied to cost swings in belongings like bitcoin BTC$90,573.28.
Coinbase can also be betting massive on Base, its Ethereum layer-2 community. Whereas it was initially launched with out a token, administration is now weighing a local token to assist decentralize the platform and incentivize utilization. BofA estimates the transfer may elevate billions in money, whereas additionally bolstering Coinbase’s push into decentralized finance.
One other main initiative is Coinbase Tokenize, a platform designed to carry real-world belongings — like non-public fairness and actual property — onto the blockchain. This goals to serve asset managers trying to faucet into youthful, on-chain buyers whereas benefiting from sooner settlement and decrease charges.
Regardless of a 40% pullback in COIN’s inventory worth since its July excessive and rising quick curiosity, BofA maintains a $340 worth goal, implying practically 40% upside. The agency argues that Coinbase remains to be within the early levels of monetizing its broader platform and stays well-positioned as probably the most regulated and trusted crypto-native firm within the U.S.
Coinbase’s near-term financials stay susceptible to crypto worth volatility, however BofA sees the long-term image: an organization remodeling from a buying and selling platform right into a full-stack monetary hub.

