However Payward is pursuing a distinct mannequin than Coinbase, based on Architect Companions, a digital-assets funding financial institution. Quite than concentrating all of its merchandise inside a single Kraken-branded platform, the corporate is constructing infrastructure that may help a number of manufacturers and be utilized by outdoors monetary corporations.
“Payward seems to be selecting a distinct aggregation layer: the regulated infrastructure stack that may energy monetary merchandise throughout a number of manufacturers, buyer segments, and associate channels,” Architect Companions mentioned.
“In our view, Payward helps outline the subsequent evolution past the ‘The whole lot Change’: an ‘The whole lot Monetary Infrastructure’ mannequin.”
Kraken stays smaller by trade quantity: CoinGecko knowledge present it averaged about $1.1 billion in every day spot buying and selling in the course of the first 4 months of 2026, whereas Binance managed 38.7% of top-10 centralized-exchange spot quantity within the second quarter and Coinbase reported an 8.6% share of general crypto buying and selling quantity within the first quarter.
One ledger, 4 companies
Payward’s thesis is that a lot of the legacy monetary system stays constrained by decades-old know-how and market conventions. Securities take time to settle, markets shut in a single day and on weekends and banks, brokers, custodians and clearing homes keep separate information that have to be reconciled.
Every boundary creates one other middleman, delay and payment, Sethi mentioned. Blockchain techniques, in his view, supply another by permitting property to perform as investments, collateral and programmable devices on shared infrastructure.

