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Reading: Stablecoins are finding product market fit in emerging markets
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Your Crypto News Today > News > Stablecoins are finding product market fit in emerging markets
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Stablecoins are finding product market fit in emerging markets

January 31, 2025 11 Min Read
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Representation of cryptocurrency and USD Coin logo displayed on a screen in the background are seen in this illustration photo taken in Krakow, Poland on June 10, 2022.

Table of Contents

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  • Adoption and investor curiosity surge
  • Purposes exterior cross-border and remittance 
  • Regulatory shifts may make or mar adoption

5 years in the past, SpaceX launched Starlink, which has since grown into its greatest income driver, increasing to over 100 nations. However as Starlink scaled, it confronted a serious hurdle: accepting funds in creating markets, the place conventional banking infrastructure is unreliable, sluggish, and liable to blocking transactions. Many native banks throughout Africa, Latin America and Asia battle with worldwide funds, forcing SpaceX to search for alternate options.

To bypass these challenges, SpaceX turned to stablecoins, a fast-growing methodology for cross-border funds already extensively utilized in rising markets. The corporate partnered with Bridge, a stablecoin funds platform, to just accept funds in varied currencies and immediately convert them into stablecoins for its world treasury. This transfer positioned Bridge as a viable various to correspondent banks in markets the place conventional monetary methods fall brief. Quickly after, Stripe took discover, buying the startup for greater than $1 billion and solidifying Bridge’s popularity and driving up its valuation as an infrastructure participant, fixing inefficiencies in world finance.

The rise of stablecoins — now a $205 billion market — is pushed by real-world utility, not hypothesis, significantly in rising markets the place essentially the most compelling use circumstances unfold. Cross-border funds in these areas are sometimes sluggish and costly, involving a number of intermediaries. For instance, a textile producer in Brazil paying a provider in Nigeria might need to undergo a number of banks and foreign money exchanges, every including charges and delays. Stablecoins take away this friction, enabling cheaper, near-instant transactions.

Adoption and investor curiosity surge

This rising demand has led to huge transaction quantity progress for startups offering stablecoin cross-border options for companies in Africa and rising markets.

Yellow Card, which gives a platform that lets customers convert fiat to crypto and again to fiat, doubled its annual transaction quantity to $3 billion in 2024 from $1.5 billion in 2023. Conduit, which permits stablecoin funds for import-export companies in Africa and Latin America, noticed its annualized TPV bounce to $10 billion from $5 billion. Lagos-based Juicyway, which facilitates cross-border funds utilizing stablecoins, has processed $1.3 billion in whole cost quantity so far.

Investor curiosity has additionally surged, with prime enterprise corporations backing stablecoin-powered fintechs focusing on these markets. Peak XV and HongShan, the corporations that cut up from Sequoia, co-led a $10 million seed spherical in KAST, a neobank that lets customers maintain and spend stablecoins. Sequoia itself was a serious backer of Bridge. Yellow Card raised $33 million, led by Blockchain Capital. Conduit, which raised a $6 million seed spherical final 12 months, is finalizing one other spherical. In the meantime, QED Buyers led a $9.9 million funding in Cedar Cash, a stealthy fintech utilizing stablecoins for cross-border transactions. Initialized led an $8.5 million spherical in Caliza, which is bringing real-time transfers to Latin-America utilizing USDC. Tether itself invested a large test in an African stablecoin infra and liquidity supplier, yourcryptonewstoday has discovered. 

The development is obvious: stablecoins are not a crypto experiment — they’re changing into a core a part of monetary infrastructure in rising markets to maneuver cash globally. As adoption accelerates, the query just isn’t if stablecoins will remodel funds however how rapidly they are going to stand alongside — and even exchange — outdated monetary methods.

Some numbers mirror this shift. Based on a16z, sending $200 from the U.S. to Colombia by way of stablecoins prices lower than $0.01, in comparison with $12.13 utilizing conventional strategies. Fee platforms are adapting, making a reduce albeit a smaller one than the standard middlemen rails. Stripe, as an illustration, now costs 1.5% for stablecoin transactions, 30% decrease than its commonplace card charges. Companies and people are additionally utilizing stablecoins as a hedge in opposition to inflation and a extra steady retailer of worth, with USDT and USDC changing into essential instruments. 

Purposes exterior cross-border and remittance 

Whereas cross-border funds and remittances have pushed early adoption, stablecoins are actually gaining traction in client finance, payroll, and, partly, retail transactions. 

This January, Brazilian unicorn Nubank launched a characteristic rewarding USDC holders with a 4% annual return, following a tenfold improve in customer-held USDC final 12 months. Now, 30% of Nubank’s customers have USDC of their portfolios. Nubank joins different fintech giants like Venmo, Apple Pay, PayPal, Money App, and Revolut, which already allow in-app stablecoin transactions.

Past client financial savings, stablecoins are reshaping world payroll. As distant work expands, startups like Rise enable corporations to pay contractors utilizing stablecoins. The platform lets companies pay in fiat whereas contractors obtain stablecoins like USDC or USDT, avoiding foreign money volatility. Final November, Rise raised $6.3 million in Collection A, fueling its enlargement in stablecoin-powered payroll options.

“The market goes the place we’re constructing and it’s solely a matter of time till the large gamers get within the area. They are going to supply stablecoins by partnering, buying, or constructing a crypto cost infrastructure,” Rise CEO Hugo Finkelstein instructed yourcryptonewstoday.

And whereas retail adoption of stablecoins has been slower, however startups like Cashnote.io are testing options. The platform, developed by Korean fintech Korea Credit score Information and Web3 VC agency Hashed, permits retailers to just accept bank card and digital asset funds by way of a point-of-sale system. Retailers can course of funds utilizing stablecoins with out the restrictions of bank card limits and customers can use digital belongings for on a regular basis purchases.

Each corporations are testing the platform within the Abu Dhabi International Market (ADGM), one of the crucial crypto-friendly regulatory environments globally. Cashnote.io is projecting to go stay with retailers within the area over the approaching months, with UAE-based digital belongings infra supplier Fuze performing because the settlement accomplice. Fuze raised a $14 million seed in 2023.

But, regardless of stablecoins’ potential to streamline funds globally, issues stay. For one, critics warn that stablecoins may disrupt financial coverage. As they change into extra frequent in world finance, some fear they might mirror previous issues about dollarization, the place economies rely too closely on the U.S. greenback as a substitute of constructing unbiased monetary methods.

Equally, their effectivity comes with trade-offs. Not like government-backed currencies, they rely on personal corporations like Circle and Tether to keep up their worth. These corporations use money reserves, short-term securities, and different monetary belongings to maintain stablecoins pegged to the U.S. greenback. Nevertheless, the 2022 collapse of TerraUSD reveals how susceptible stablecoins will be.

Regulatory shifts may make or mar adoption

Governments and regulators worldwide are paying consideration, and their actions will affect stablecoin adoption. Some areas like Abu Dhabi’s ADGM, for instance, have positioned themselves as crypto-friendly zones, enabling fintech corporations to experiment with stablecoin funds. Hashed CEO Simon Kim says Cashnote.io may solely work within the area because of the area’s structured and supportive authorized framework.

“There’s hardly a authorities like Abu Dhabi that accelerates innovation from new challengers overseas like this,” Kim instructed yourcryptonewstoday. “It has many sandboxes and authorities help methods for testing revolutionary and new crypto infrastructure.” 

Equally, the UAE made headlines final 12 months when a court docket ruling permitted salaries to be paid in crypto, reinforcing the nation’s place as a worldwide hub for digital asset innovation.

Africa presents a unique present. In lots of circumstances, innovation strikes sooner than regulation, forcing policymakers to react solely after fintech proves its worth—simply as they did with cellular cash, in accordance with Zekarias Amsalu, co-founder of one in every of Africa’s prime fintech occasions. He believes regulators, fairly than being overtly cautious, ought to embrace stablecoins as they already assist cut back cross-border switch and remittance prices by as much as 75%.

“In case you are keen to formalize Franco Valuta [policy that allows the import of goods without using foreign exchange from a bank] when the greenback crunch bites, in opposition to all actual dangers, why not contemplate formalizing stablecoins which might be offered by licensed exchanges with all transparency and compliance?” Amsalu posits.

Whether or not their stance modifications or not could rely on how regulation shapes up within the U.S., which is contemplating new legal guidelines that may have a worldwide affect on stablecoins: A strict regulatory method—although unlikely—may sluggish adoption and impose tighter monetary controls on issuers. Alternatively, a pro-stablecoin stance may encourage extra nations to create clear licensing guidelines for digital belongings. “These are very sturdy indicators for buyers,” Finkelstein mentioned.

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