After spending a lot of late 2025 consolidating under six-figure territory, Bitcoin (BTC) has began 2026 with renewed momentum.
In simply two weeks, the world’s largest cryptocurrency has delivered a double-digit acquire, pushing again towards the psychologically necessary $100,000 stage and rewarding buyers who entered the 12 months with contemporary publicity.
In line with worth knowledge as of January 15, 2026, Bitcoin is buying and selling at roughly $96,885, up sharply from $87,412 on January 1, the primary buying and selling day of the 12 months. That transfer represents a year-to-date acquire of 10.84%, making Bitcoin one of many strongest main belongings to date in 2026.

A $1k funding in Bitcoin in the beginning of 2026
For an investor who allotted $1,000 into Bitcoin in the beginning of the 12 months, the rally has already translated into significant earnings. At a January 1 worth of roughly $87,412 per coin, a $1,000 funding would have bought about 0.01144 BTC.
At in the present day’s worth close to $96,885, that very same holding is now value roughly $1,108, turning a four-figure stake right into a $108 acquire in simply 15 days.
The pace of the transfer highlights how shortly Bitcoin sentiment has shifted. Early January noticed a quick pullback towards the low-$90,000 vary, however patrons stepped again in aggressively, driving a pointy rebound that erased the dip and pushed costs to new 2026 highs inside days.
The rally has been supported by a mix of things. Spot Bitcoin ETF flows have remained constructive, institutional participation continues to develop, and macroeconomic expectations round rate of interest cuts later within the 12 months have renewed urge for food for danger belongings.
On the similar time, Bitcoin’s mounted provide narrative has regained traction as buyers search for belongings that may outperform in an setting of persistent international debt and forex debasement.What makes the present run notably notable is the way it compares to conventional markets.
A ten.8% return in simply two weeks would usually take months and even years to attain in equities or bonds. For Bitcoin, nonetheless, such a volatility stays a part of its core attraction, delivering outsized upside for buyers prepared to tolerate sharp swings.

