Greater than two billion folks worldwide at the moment lack entry to secure water at dwelling.
Water.org, the nonprofit co-founded by actor Matt Damon and engineer Gary White, has launched the “Get Blue” marketing campaign, which is supposed to handle this humanitarian disaster.
In accordance with a Tuesday announcement, Ripple, the San Francisco-based enterprise blockchain behemoth, has partnered with this non-profit alongside such giants as Amazon, Hole, and Ripple.
Offsetting company footprints
In accordance with the info offered by the U.S. Environmental Safety Company, direct water consumption by U.S. information facilities will rise to 73 billion gallons by 2028. This huge progress is, after all, being primarily pushed by synthetic intelligence.
The “Get Blue” marketing campaign doesn’t instantly deal with industrial consumption (as its founders acknowledge), however it really intends to assist resolve the human aspect of the disaster with the assistance of those similar corporations.
A portion of gross sales and direct donations is funneled to Water.org.
The mechanics of the “Get Blue” marketing campaign depend on Water.org’s established WaterCredit mannequin, which targets inexpensive financing for important utilities.
As talked about above, Ripple is now a part of the coalition as a foundational companion.
What’s notable is that the blockchain cost community is deploying its U.S. dollar-backed stablecoin, $RLUSD, for transferring funds to Water.org’s microfinance companions working. They’re working in rising markets, so there’s a actual necessity for scaling transactions.
Stablecoin philanthropy
This isn’t the primary time that the $RLUSD token has been used for philanthropic and financial improvement initiatives. In September 2025, as an example, the corporate donated $15 million in $RLUSD to the Accion Alternative Fund to help underserved American entrepreneurs. Ripple additionally just lately dedicated $25 million in cryptocurrency to DonorsChoose and Educate For America.
