If there’s one factor Microsoft’s current earnings report made abundantly clear, it’s that buyers have zero tolerance for stalling cloud development, given billions being funneled into AI infrastructure.
Naturally, due to this fact, all eyes are on Amazon Net Companies because the tech behemoth warms as much as report its fourth-quarter earnings on February 5th (after market shut).
Whereas Amazon inventory has held up comparatively effectively in 2026, its continued ascent hinges on whether or not AWS can show its current reacceleration is sustainable.
Heading into the quarterly print, AMZN shares are up almost 10% versus their November low.
Why beating consensus gained’t be sufficient for Amazon inventory
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For AMZN inventory to rally post-earnings, assembly the “official” consensus might show inadequate.
Whereas FactSet analysts are projecting income of $211.4 billion and earnings per share (EPS) of $1.97, the whispered “bogey” for AWS is way more aggressive.
The market consensus for AWS development at the moment sits at 21%, however prime analysts from Deutsche Financial institution and UBS have signalled the true benchmark for the inventory to interrupt out is 23%.
Beating 23% would sign Amazon is efficiently changing its huge synthetic intelligence backlog into realised income – successfully silencing critics who labelled it an AI laggard final yr.
The right way to play AMZN shares heading into This autumn earnings
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In line with UBS analyst Stephen Ju, whereas it might not be tremendous handy for AWS to beat the 23% mark, its long-term potential nonetheless warrants shopping for Amazon shares at present ranges.
The multinational stays dedicated to doubling its capability by 2027, which Ju believes the market “hasn’t priced in but.”
Amazon’s current landmark offers with OpenAI and Anthropic additionally made Jefferies’ senior analyst, Brent Thill, preserve a purchase score on AMZN this week.
“AWS gives one of many clearest development reacceleration narratives” that would push the corporate’s share value to $300 over the subsequent 12 months, he informed purchasers in a current report.
Extra broadly, enterprise sentiment is rebounding as Amazon scales its Mission Rainier information centres, which makes the AI inventory much more enticing as a long-term holding, Thill added.
Ultimate verdict: execution over excuses
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In the end, Amazon’s Feb. 5 report must be a clear sweep. Past cloud, buyers will search for indicators that AI is boosting margin within the advertisements enterprise and driving efficiencies within the retail supply community.
If the enormous can ship a “beat and lift” fuelled by AWS development above that crucial 23% mark, it’ll solidify its place as a prime outperformer for the rest of 2026.
Nonetheless, if development merely meets the 21% consensus, AMZN shares might battle to keep up their current momentum in opposition to the backdrop of rising capital expenditures.
On this high-stakes AI setting, Amazon.com Inc should show that its huge investments are translating into high-velocity development, or danger being left behind by its extra agile huge tech rivals.

