COZ has introduced that MONOPOLY Expertise: Tesouros do Brasil, a Hasbro-licensed immersive attraction opening Sept. 16 in São Paulo, is constructed on the Neo blockchain. The 90-minute expertise makes use of non-fungible gadgets as blockchain endpoints, with every card’s state, steadiness, room progress, participant selections, and reward eligibility, tracked on-chain all through the go to.
The activation is the biggest mainstream model deployment on Neo up to now. Blockchain operates completely as back-end state infrastructure, with guests experiencing the gamification with out encountering seed phrases, pockets setup, or gasoline charges.
The expertise
Situated at Buying Cidade São Paulo on Avenida Paulista, the attraction spans two flooring and 5 “Treasure Rooms,” every representing a area of Brazil: North, Northeast, Central-West, Southeast, and South. Guests obtain an RFID-enabled investor card and use it to navigate rooms, making funding choices about Brazilian vacationer locations and accumulating positive factors or losses primarily based on their selections.
The expertise, which runs via November, combines gamification with monetary literacy schooling. Tickets are priced at R$50, with a 15% low cost for Nubank prospects. Pre-sale for Nubank prospects opened Aug. 4, with normal gross sales starting Aug. 6.
How blockchain powers the playing cards
Every customer’s bodily card capabilities as a non-fungible merchandise endpoint on Neo N3. The blockchain holds the canonical state for that card: a beginning steadiness of M$200, lively room progress, selections made, and earned reward eligibility.
As guests transfer between rooms, standalone stations work together instantly with the sensible contract layer. Every station reads the cardboard, executes localized sport logic, corresponding to steadiness deductions or probability-weighted treasure alternatives, and writes up to date state to the ledger. When a customer finishes, the cardboard is atomically reset on-chain, returning it to a clear state for the following individual in line.
The structure eliminates the necessity for a shared database between the a number of events concerned within the activation. Distributors and the present store confirm redemptions instantly in opposition to the community, that means no single social gathering must host or preserve a central server. As a result of the cardboard state lives on-chain fairly than in a neighborhood software, balances can’t be spoofed or manipulated client-side.
Companions
The expertise is formally licensed by Hasbro and created by Businessland, the manufacturing firm behind Brazil’s Harry Potter immersive theater expertise, validating COZ as a reside expertise companion for tier-one experiential manufacturing. It’s offered by Nubank via Instituto NU, the financial institution’s social influence initiative centered on schooling, expertise, and entrepreneurship, in partnership with Brazil’s Ministry of Tradition, official federal backing that positions the occasion as an institutional cultural challenge alongside its leisure worth.
ITEM Programs and AeroGlyph
The activation makes use of ITEM Programs’ AeroGlyph {hardware}, NFC-embedded playing cards engineered for dynamic, high-throughput occasion environments. The five hundred AeroGlyph playing cards perform as reusable operational infrastructure, biking constantly via attendees by way of on the spot on-chain state resets fairly than serving as disposable keepsakes. COZ tasks roughly two million on-chain transactions over the activation’s lifetime.
The deployment builds on ITEM Programs’ 2025 roadmap, which recognized “experiential and gaming” as a key vertical, and follows the Iron Studios collaboration at CCXP25 in December 2025 because the second recognized licensed model deployment utilizing ITEM Programs expertise.
Tyler Adams, COZ co-founder, teased the activation throughout a July 14 NeoPod AMA, describing it as “a serious model activation coming to Neo N3″ distinct from the Iron Studios partnership.”
Wanting forward
The MONOPOLY Expertise represents a consumer-facing deployment at important scale, a heavy-traffic venue on one among São Paulo’s busiest streets, with blockchain managing real-time card state for each customer over a multi-month run. The five hundred reusable AeroGlyph playing cards are designed to cycle via tens of 1000’s of attendees. For COZ, it positions ITEM Programs alongside the CCXP25/Iron Studios deployment as a monitor file in reside, physical-to-digital model experiences, with an structure that scales by provisioning extra playing cards fairly than re-engineering backend infrastructure.
The COZ announcement might be discovered on the hyperlink under:
https://x.com/coz_official/standing/2093791468385337723
