Robinhood (HOOD) is giving retail merchants a brand new approach to automate investing: letting synthetic intelligence make selections and place trades on their behalf.
Prospects can now join third-party AI brokers to Robinhood accounts to handle buying and selling exercise and even full purchases via digital bank cards, Robinhood introduced Wednesday. The rollout contains two merchandise, Agentic Buying and selling and the Agentic Credit score Card.
The instruments successfully flip AI assistants into automated monetary operators that may monitor markets, rebalance portfolios or execute methods with out requiring fixed consideration from the client.
A dealer who needs publicity to synthetic intelligence shares may instruct an AI agent to construct and keep a portfolio targeted on the sector. One other person may ask an agent to mechanically purchase oversold shares based mostly on a predefined buying and selling technique.
Automated AI buying and selling
The corporate stated customers can even have the ability to automate purchases via AI-connected digital bank cards. Prospects can direct brokers to watch costs for merchandise or full purchases as soon as sure situations are met.
Robinhood is pitching the instruments as a approach to cut back the period of time prospects spend researching investments or monitoring offers manually.
The brand new merchandise mark clear examples of AI-driven monetary automation transferring from hedge funds and institutional buying and selling desks into mainstream retail investing apps.
Till now, automated AI buying and selling programs have largely been confined to Wall Road companies with devoted risk-management groups and quantitative buying and selling infrastructure. Robinhood’s transfer opens these capabilities to smaller buyers utilizing consumer-grade AI instruments.
That shift additionally raises questions on how a lot management retail customers ought to hand over to autonomous programs, particularly in unstable markets.
Robinhood stated it designed the merchandise with a number of guardrails. AI brokers function via separate buying and selling accounts with entry restricted to solely the funds prospects allocate. Customers obtain notifications every time trades happen and may disable brokers immediately.
The corporate additionally added spending controls and optionally available guide approvals for AI-driven purchases.
Initially, Agentic Buying and selling will help inventory buying and selling solely whereas it stays in beta. Robinhood stated help for choices, crypto and futures buying and selling is deliberate later.
HOOD shares climbed 1.5% to $75.20 through the U.S. morning on Wednesday’s following the announcement.

