Brian Armstrong, the chief government officer of the biggest US-based cryptocurrency alternate, Coinbase, has made a big assertion for the crypto group.
Evidently Armstrong is copying Elon Musk’s playbook, making use of it to Coinbase.
Working onerous on constructing “the all the pieces alternate”
The Coinbase CEO took to his account on the X social media platform to announce that the group continues to work onerous on constructing the “Every thing Change,” as he referred to the platform he plans to remodel Coinbase into.
In keeping with Armstrong, the Coinbase group “surged” in New York, making “progress on the Every thing Change.” They labored from 9 a.m. to 9 p.m. on daily basis, the CEO acknowledged, including: “Vitality was nice.”
The Coinbase group “surged” in New York final week to make progress on the Every thing Change. 9am to 9pm (and past) every day. Vitality was nice.
Going to ask each group engaged on a key initiative to schedule an identical surge in Q3.
— Brian Armstrong (@brian_armstrong) August 18, 2025
Coinbase to transcend crypto within the US
On July 31, CNBC reported that Brian Armstrong was planning to show Coinbase into an “Every thing Change”. As a part of that plan, Coinbase intends to permit its clients to begin buying and selling tokenized real-world belongings, shares, derivatives, early-stage token gross sales, and so on, and launch prediction markets.
The brand new perform of Coinbase will likely be launched inside the subsequent few months, in line with Max Branzburg, vp of product at Coinbase. He acknowledged outright that the Coinbase group is constructing “an alternate for all the pieces.” “Every thing you wish to commerce, in a one-stop store, on-chain. … We’re bringing all belongings onchain — shares, prediction markets, and extra.” That might be the inspiration for “a sooner, extra accessible, extra international financial system.”
This enlargement makes Coinbase a better rival to the Robinhood app, in addition to to Kraken and Gemini exchanges, which have each just lately launched tokenized fairness choices for his or her purchasers.
Total, Coinbase is following go well with of Elon Musk’s X, which he calls “The Every thing App” and which already features a part for jobs, aside from the social media platform. It additionally plans to launch a courting part and an inside funds system. In its flip, Musk is copying the Chinese language WeChat platform, which was once a messaging app however now has lots of different features, together with meals supply, and has grown right into a super-app.
