Hip-hop legend Snoop Dogg’s newest NFT launch offered out in half an hour, producing thousands and thousands by means of Telegram and placing the platform’s blockchain-based options to the check.
The feat was praised by Telegram founder Pavel Durov on Wednesday, as he famous that blockchain minting and a secondary market are going dwell on the platform in three weeks.
“It’s going to be wild,” Durov tweeted.
🎤 @SnoopDogg’s digital collectibles drop on Telegram offered out in simply half-hour right this moment, producing $12M in gross sales. Practically 1M distinctive NFTs impressed by Snoop’s iconic fashion. Blockchain minting and the secondary market go dwell in 21 days. It’s going to be wild. pic.twitter.com/DeinT5C2f4
— Pavel Durov (@durov) July 9, 2025
The NFTs, almost a million in complete, have been offered by means of Telegram’s in-app “Ship a Reward” function, with costs starting from 200 to fifteen,000 stars. NFTs, or non-fungible tokens, are distinctive digital property recorded on a blockchain that may symbolize possession of artwork, music, or digital objects.
Durov mentioned each bit of the gathering was “impressed by Snoop’s iconic fashion” and ties into his newest observe “Items,” launched concurrently on YouTube.
Within the music video, a information reporter describes how “Mr. Moneybag” Durov had allegedly been freely giving $17 billion {dollars} to “his 106 youngsters,” adopted by a characterization of Snoop Dogg as a “crip-walking capitalist.”
“Wakin’ up early on a model new day. Plug in my telephone, dress, after which I plot my play,” the OG rapper rhymed, narrating his daily use of the app the place “essential existence, digital resistance,” thrives.
Some NFTs “proceed to thrive”
With the broader NFT market having cooled since its 2021 highs, and NFT shutting down one after one other, the gathering was extra than simply one other superstar drop—it exhibits that NFTs aren’t totally useless, based on analysts.
“Whereas the NFT market has certainly misplaced momentum in comparison with its peak, sure classes proceed to thrive,” Ryan Yoon, senior analyst at Tiger Analysis, advised Decrypt.
Observers say classes like airdrop NFTs and utility-based collectibles have continued to search out traction, with Snoop’s assortment showing to straddle each.
Given the sale’s efficiency, the feat represents “greater than a easy collaboration,” Yoon mentioned. “It’s the results of aggressive, multi-channel advertising and marketing execution,” and operated by “channeling consideration and driving demand.”
Early this month, Telegram crossed a serious milestone as The Open Platform (TOP), the infrastructure builder behind The Open Community (TON) blockchain, surpassed a $1 billion valuation, pushed by rising adoption of mini apps, pockets integrations, and NFT exercise throughout the app.
On Telegram, NFTs are used straight in-app and might be gifted “inside its social ecosystem,” an element that’s helped push it as a “hub for the ‘degen’ neighborhood,” Yoon mentioned.
That design selection, specifically, “creates real worth propositions by means of options like customized stickers and profile customization,” and positions Telegram as “a viable marketplace for purposeful NFT functions,” he added.
